Hotmail Sending Standards Policy
Posted on 04 July 2024 01:17 pm
Hotmail has strict anti-SPAM policies using SmartScreen, a program developed by Microsoft, to scan and classify incoming emails. Hotmail limits the number of emails sent from a single IP based on its reputation. Exceeding this limit results in SMTP error code 421.
Anti-SPAM Policy:
- No fake addresses or deceptive content.
- No nonexistent domain names.
- No hiding information about the email's path.
- No sending misleading emails.
- No subject lines that don't match the email content.
- No bulk emails to unsubscribed users.
- No fraudulent emails or phishing.
Sending Guidelines for Marketers:
- Handle complaints and provide unsubscribe links.
- Ensure email addresses for complaints work efficiently.
- Follow through on promises like refunds or product exchanges.
- Use accurate information and subject lines.
- Clearly state if the email is an advertisement.
- Provide your detailed address and contact methods.
- Explain how to unsubscribe from your mailing list.
Improving Delivery:
- Place an unsubscribe link prominently.
- Address complaints and remove unsubscribed emails.
- Remind recipients of their subscription.
- Validate your email list to avoid sending to inactive addresses.